Lifestyle Festival


BE A PART OF THE AMGEN TOUR OF CALIFORNIA LIFESTYLE FESTIVAL EXPO!

The Amgen Tour of California is the largest annual spectator sporting event in California. Adjacent to the daily finish line, the Amgen Tour of California Lifestyle Festival Expo provides an opportunity for 650,000+ on-site spectators to engage with 40+ brands daily.

Brands will receive a designated space for direct consumer engagement, product demo/sampling/sales, lead generation/data capture, unique promotional offers, etc.  

2019 Finish Line Expo Cities

  • Sunday, May 12 – Sacramento
  • Monday, May 13 – South Lake Tahoe 
  • Tuesday, May 14 – Morgan Hill
  • Wednesday, May 15 –  Morro Bay
  • Thursday, May 16 – Ventura
  • Friday, May 17 – Mt. Baldy
  • Saturday, May 18 - Pasadena

ATTENDEE DEMOGRAPHICS

More than 80% of likely to try a new product/service if it comes from an Amgen Tour of California Partner

  • Average Age – 45
  • Male – 55% / Female – 45%
  • Affluent – Average HHI of $130k
  • Health-Conscious/Active Lifestyle
  • Tech-Savvy
  • Frequent Travelers
  • Strong Affinity for Sustainability/Eco-Friendly

For more information on this opportunity or to secure your spot today – please fill in the below form!