Amgen Renews Title Sponsorship
Published on Sep 19, 2013
LOS ANGELES (September 18, 2013) - Amgen, the world's largest independent biotechnology company, and AEG, owner/operator of the Amgen Tour of California, announced that Amgen has renewed its title sponsorship of America's largest professional cycling event.
Amgen's title sponsorship of this premier cycling race since its 2006 inception creates a platform to educate the public about our company and biotechnology, and aligns with the company's commitment to support healthy lifestyles and improve health outcomes. Programs running in tandem with the Amgen Tour of California will be designed to raise awareness about some of the world's most serious illnesses, such as cancer and cardiovascular disease, two leading causes of death globally.
"We are very excited about renewing our title sponsorship," said Ray Jordan, senior vice president of Corporate Affairs at Amgen. "At Amgen, we are passionate about serving patients and this is a great opportunity to connect with them from a different perspective."
Expanded programming will build on the success of Breakaway from Cancer®, a national initiative to increase awareness of important resources available to people affected by cancer - from prevention through survivorship. Amgen will continue to honor and celebrate cancer survivors through a variety of events taking place during the eight-day event including official race starts, jersey presentations and Breakaway Mile events, a special walk along the race course for community members impacted by cancer.
The announcement underscores Amgen's continued commitment to the State of California, the healthy benefits of cycling, inclusive of the active Amgen Cycling Club, and a long history of involvement in charitable events.
"From day one of our partnership, Amgen has been an extraordinary, dedicated partner and has worked closely with us to build the race into what it is today - America's premier cycling event, and one of the most anticipated on the international calendar," said Kristin Bachochin, executive director of the Amgen Tour of California and senior vice president of AEG Sports.
The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world's top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California's iconic highways, byways and coastlines each spring. Beginning in 2006, the annual event is dedicated to promoting cycling along with a healthy lifestyle while creating hundreds of millions of dollars in beneficial impact to the California economy. The teams chosen to participate have included Olympic medalists, Tour de France champions and world champions as well as America's most promising racing talent.
"The partnership with Amgen has played a major role in creating the stature and respect that our race has been known for from day one," said Nick Baker, Sr. Vice President, AEG Global Partnerships. "What we most admire about the wonderful people working at Amgen is also what sets them apart from so many other corporations; the strong commitment to leverage the global event platform of the race that we created together to inform and educate millions about resources available to those affected by Cancer, while at the same time honoring the survivors who set examples for millions more. This is truly a company and a partnership that rises above the business side of sponsorship."
Next year will mark the ninth annual Amgen Tour of California, America's longest-running and largest professional cycling stage race. More information is available at www.amgentourofcalifornia.com.
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be the world's largest independent biotechnology company, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.
About Breakaway from Cancer®
Founded in 2005 by Amgen, Breakaway from Cancer® is a national initiative to increase awareness of important resources available to people affected by cancer - from prevention through survivorship. Breakaway from Cancer is a collaboration between Amgen and four nonprofit partner organizations: Prevent Cancer Foundation, Cancer Support Community, Patient Advocate Foundation, and National Coalition for Cancer Survivorship. These organizations offer a broad range of support services complementing those provided by a patient's team of healthcare professionals. For more information, please visitwww.breakawayfromcancer.com or follow us on www.twitter.com/breakawaycancer.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, StubHub Center, Sprint Center, The O2, O2 World Berlin, Nokia Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the Bay to Breakers foot race and the Amgen Tour of California cycling road race; Other divisions of Los Angeles-based AEG include AEG Live, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production; AEG Facilities, operators of more than 100 elite venues worldwide; AEG Merchandising, a full service merchandising company; and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships.. For more information, visit AEG today at www.aegworldwide.com.
Eileen Tanner, GolinHarris
Michael Roth, AEG